Market Strategy
Where we build, today and tomorrow.
Home Rise launches in Chicago and accelerates into Jacksonville — two markets with the population need, real estate inventory, and partnership ecosystems to scale our model.
Flagship Launch
Chicago, Illinois
- Vacant building inventory: CPS school closures and underused commercial property create acquisition pipeline.
- Community need: Concentrated demand for affordable housing, financial education, and youth workforce pathways.
- Partnership ecosystem: City of Chicago, Cook County, philanthropic anchors, and faith-based partners.
- State alignment: Registered with the Illinois Attorney General and aligned with IHDA priorities.
Expansion & Acceleration
Jacksonville, Florida
- Growing population need: Demand for affordable and workforce housing is rising.
- Acquisition climate: Favorable property pricing supports the Foundation's ownership model.
- Workforce growth: Diversified job market suited to Rise Tech graduate placement.
- Replication test: Proves the model travels beyond the Chicago flagship.